The New Hampshire Lottery completed a new chapter in its digital modernization with the recent launch of a revamped loyalty program that provides unified rewards for retail and iLottery play. Players can earn points from scanning eligible retail tickets, wagering online, or performing designated engagement activities such as opting-in for emails.
Points can be redeemed for entry into exclusive promotions, putting prizes and special opportunities within easy reach. For players seeking thrills and immediate wins, points can be redeemed to play the Spin to Win game. When spinning the wheel, players can instantly win a variety of prizes including in-store coupons, in-store free play, online play credits, free iLottery games, and cash prizes paid directly into the player’s digital wallet.
These new loyalty features are collectively powered by Aristocrat Interactive’s platform in combination with Gambyt’s ticket scanner, rewards catalog, coupon system, and Spin to Win game. Through this relationship, and deep integration work over the years, Gambyt and Aristocrat Interactive provide a highly automated and seamless loyalty experience that supports the lottery player journey both in-store and in online purchasing activities.
Danny Bogus, Founder and CEO at Gambyt, explained that “our mission has always been to make real-money gaming more accessible and relevant to all generations of players. This loyalty program is another step toward that, giving the New Hampshire Lottery new ways to engage their players in a way that feels modern, fun, and approachable.”
Prior to the loyalty launch, earlier phases of modernization for New Hampshire Lottery included a rebuilt website, delivered five months ahead of the contract deadline, and new mobile apps that include iLottery sales for the first time. With features like in-app iLottery play, live Keno drawings, and a dynamic home screen tailored to each player, the previous launches set a new standard for convenience and personalization while laying the foundation for a comprehensive loyalty program.
The new loyalty system is already handling massive volume, with billions of points issued and redeemed in the first month and over a hundred thousand plays of Spin to Win. Through Aristocrat Interactive’s NeoEngage services, new player engagement incentives are being introduced—such as points for registration bonuses and marketing communication opt-ins.
Chris Shaban, iLottery Managing Director for Aristocrat Interactive, “The New Hampshire Lottery is committed to creating a unified, player-centered experience through innovations like this loyalty program. We’re proud to support their vision and help bring a more seamless, rewarding experience to players across the state.”
“The New Hampshire Lottery strives to enhance our players’ experience every day by responding to their feedback and by staying ahead of evolving industry trends,” said Charlie McIntyre, Executive Director, New Hampshire Lottery. “New Hampshire Lottery players deserve a cutting-edge, modernized app and rewards program shaped by what they want — and that’s exactly what we’re delivering in partnership with Aristocrat Interactive. Our redesigned app makes it simple and easy for users to find the information and games they want, and is playing an important, strategic role supporting our efforts to deliver maximum revenue to public education in New Hampshire.”
Together with Gambyt and Aristocrat Interactive, the New Hampshire Lottery continues to lead the way in how digital can be harnessed to make the in-store and online gaming experience approachable, fun, and rewarding.
About Gambyt
Gambyt provides world-class technology and services to lottery, casino, and sportsbook operators. Founded in 2016, Gambyt has delivered innovative mobile apps, websites, loyalty programs, mobile payments, digital games, promotions and reward programs to players across the country. With a talented team, fully based in the United States, Gambyt helps to make real-money gaming more relevant and accessible to players.
About Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX: ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay). With a commitment to responsible gameplay, the business delivers land-based gaming systems, content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming, Online Sports Betting (OSB), and Customer Experience Solutions (CXS).